Design

How Culture Shapes Design at Pinterest and Shopify

Each company has its own unique corporate culture that influences the different departments in the organization. An organization’s culture has a major impact on the role of design in particular. A company that embraces innovation, creativity, and transparency creates an environment where design can thrive. InVision’s Director of Design Education Eli Woolery recently hosted a Fireside Chat with Pinterest’s …

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Design

Let Go of the A/B Test

The humble A/B test is a prolific, important weapon in a design team’s toolkit. But it isn’t the only one. All too often we get comfortable in familiarity. But there are reasons why it pays to go beyond A/B testing, and not just for variety’s sake. Here’s the dirty little secret: Sometimes it might not even …

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