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June 2018 – Page 2 – XPress

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Design

A Quick Guide to Choosing a Color Palette

  • Jessica P
  • Posted onJun 26, 2018 at 11:13 AM
  • 1 Comments
Our job as designers is to take a product or project and make it user-friendly while remaining true to business goals. This is no small task. We’re responsible for everything from wireframes and user flows to typography and color selection. It doesn’t have to be overwhelming. With a few well-placed tips and hints, you can …

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UX

The Right Way to Use Humor in Your Microcopy

  • Audentio
  • Posted onJun 22, 2018 at 10:04 AM
  • 5 Comments
A common misconception about microcopy is that if we want to sound human, being funny will automatically do the trick. This approach, along with the current awareness to the importance of microcopy, has brought up quite a few cases of “trying too hard” microcopy, where it feels like the writers were trying so hard to be …

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