Jessica P

Staff member
Jun 21, 2018
Our job as designers is to take a product or project and make it user-friendly while remaining true to business goals. This is no small task. We’re responsible for everything from wireframes and user flows to typography and color selection.
It doesn’t have to be overwhelming. With a few well-placed tips and hints, you can take most of the work out of picking fonts and choosing colors. We’ve already covered the former, so here’s some approaches to the latter that should up your design game and make it easier to pick a palette that’s pleasing to the eye and easy to understand.
Related: How Salesforce studied color to make a better user experience
The basics of color theory
Let’s get a few basic things out of the way first. Here’s a short list of terms and definitions (yes, like in middle school) so that we’re...

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