Jessica P

Staff member
Jun 21, 2018
The humble A/B test is a prolific, important weapon in a design team’s toolkit. But it isn’t the only one.
All too often we get comfortable in familiarity. But there are reasons why it pays to go beyond A/B testing, and not just for variety’s sake. Here’s the dirty little secret: Sometimes it might not even be the best way for you to figure out whether something works. It all depends on what you’re testing, and why.
A well-rounded design team should have an arsenal of testing methods. So let’s examine why you might not want to use A/B tests all the time—and explore some exciting alternatives...

Continue reading...
Last edited by a moderator: